Creative Support for Small Business Owners
Here to help with all your small business needs!
Logo Systems
Logomarks, icons, typography, formatting
Color & usage guidelines
Free troubleshooting for life
Can work off of your existing logo
Web Services
Visual design: typography, color guidelines, media suggestions, layout
Website Design & Development
Website Maintenance & Management
Marketing Materials
Logo letterhead
Business cards
Flyers, posters & signage
Merch & Swag
Book Covers
Creative direction
Handlettering
Layout design
Graphic Design/Illustration
Custom Graphics
Family Trips or Reunions
Frisbee Tournaments
Album Cover Art
Handlettering
Social Media Support
Content Strategy
Setting up a posting schedule
Custom post templates
Photography support
Brands I’ve Loved Working With
LOGO DESIGN PROCESS
My process is part research, part instinct. I start by getting to know you and your business: what you're building, who you're building it for, and what you want people to feel when they see your brand. I also want to know about style preferences, what to stick with and what to steer clear from. Then I start sketching, testing type and color, and seeing how it all fits together. With up to three rounds of feedback and revisions, clients walk away with a fully ready to use logo suite that feels just like their brand.
“Kali has the magic combination of being a fun, engaging, down-to-earth human and a highly skilled professional who does amazing work. She took the time to really get to know me and my business and background, listened to what I was looking for, and then totally revamped the look and feel of my website and entire brand into a final product that I love and that is super aligned with the identity and spirit of my business.”
-Mike Iskandar, Time Travel Journeys
Hi I’m Kali!
Hi, I'm Kali! I'm an artist and designer based in Natick, MA, who believes good branding should feel as personal as it looks polished. I work with small business owners who want their brand to actually feel like them. When I'm not designing, I'm making art of my own, exploring nature with my husband and two kids, snuggling on the couch with my rescue animals, or out on the pickleball court.
Have a project in mind? Let’s connect!
How to Get In Touch:
You can fill out the form below and I’ll get back to you within 1-2 business days.
If forms aren’t your thing, feel free to shoot me an email at