Helping entrepreneurs, visionaries, and creatives achieve their goals and set new ones through thoughtful conversations and cohesive visual design.

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Custom Logo Design

Designing custom logos is probably my favorite type of graphic design project. I love taking a client’s preferences and combining them with the basic principles of logo design to come up with something unique to represent the values of a business. I don’t think a logo has to be literal and I don’t think the logo even has to do with the product the client sells, but it does have to connect at a deep level to the values of the client and the client’s clients. The whole thing is essentially just a math problem to me which is great because I majored in math in college and went on to teach it to middle and high schoolers for a decade.

I love designing an icon, pairing it with the right typography and then solving the puzzle of how to fit everything together into a logo suite. The whole process is quite fun and I’m truly honored each time a client chooses me to design their logo.

Here to help with all your small business needs!

Web Services:

  • Visual design: typography, color guidelines, media suggestions, layout & more!

  • Website design & build

  • Social Media Consulting

Print Materials:

  • Logo letterhead

  • Business cards with personality

  • Flyers, posters & signage

  • Merch & Swag

  • Book Covers

  • T-shirts

Logo Systems:

  • Logomarks, icons, typography, formatting

  • Color & usage guidelines

  • Free troubleshooting for life

Hi! I’m Kali.

I am a brand designer but also a recovering mother of babies (they’re 2 and 5 now) and a retired math teacher. I love exploring the personality of small businesses and translating what makes them unique into color, typography, iconography, and photography. I love working with clients to implement their branding across all the digital platforms, even the ones that hate technology. At my heart, I am a creative who loves solving puzzles and forming connections with interesting people.

Have a project in mind?

Let’s do a fit check!

Disclaimer: I’ve been known to spend as much as two hours just chit chatting with potential clients. Even if we don’t end up working together, I guarantee a conversation with me will lead you somewhere unexpected.

Please fill out the form below. I’ll get back to you within 1-2 business days.

If forms aren’t your thing, feel free to shoot me an email at:

hello@kalijosephdesign.com